How Staging Vacant Listings Help Buyers Connect
Guest Contributor: Patti Stern, PJ & Company Staging and Interior Decorating
According to the Real Estate Staging Association, a vacant property can take up to 78% more time to sell than comparable furnished homes. That could mean sitting on the market for up to 7 months longer with countless price reductions. And since only a few buyers can visualize beyond what they see, it’s more important than ever for vacant home sellers to invest in marketing their homes in the best light to attract interest both online and in person. Buyers will then be able to emotionally connect with the property and ultimately take their interest to the next level with an offer.
The following are some key benefits for marketing an empty home to WOW buyers.
1. Get Buyers’ Attention
According to National Association of Realtors, 90% of today’s buyers begin their home search online. This means it is critical to grab their attention immediately by showcasing a bright, fresh and move-in ready property that won’t require additional work. Simple updates such as removing wallpaper and repainting with soft grays or beiges, replacing dated or damaged carpeting and refinishing hardwood flooring will provide a fresh, neutral backdrop that will brighten the space and enhance the décor.
2. Gives Purpose To a Room
If prospective buyers don’t connect with a property right away, they’ll simply go to the next listing around the corner. This is because most buyers are inherently visual and therefore can’t envision how a vacant room would look decorated or how they would use a room to fit their lifestyle. Taking away the guesswork and adding key pieces of modern, clean-lined furniture, rugs, lighting and window treatments, will fill the void with warmth and personality and make buyers that much more emotionally connected.
3. Helps Rooms Appear Larger
It’s a given that an empty room appears much smaller at first glance, especially in online photos. This is a big turnoff for Millennials who are usually seeking reasonably priced homes with multiple bedrooms for their growing families. Selecting the right sized furniture, color, style and arrangement can make all the difference to enlarge a space, improve the overall flow and downplay its weaknesses.
4. Enhances Key Features
A fireplace with custom stone work, floor to ceiling windows, beautiful molding, a staircase with custom woodwork, gleaming hardwood floors, etc. are all assets that will help sell a property and create more traffic if shown in the right light. But again if buyers aren’t shown how these features can be played up in the home once they move in, the property won’t be memorable. Strategic arrangement of design elements such as window treatments, wall art, area rugs and lamps will make a tremendous difference in adding depth and enhancing these desirable features.
5. The Right Styling for The Right Target
All the cosmetic updates in the world won’t spark enough interest without carefully chosen finishing touches. An experienced staging professional will effectively market each space in the home by suggesting what style furnishings and décor will be appropriate based on the market or demographics you want to attract to the property.
If you or your client are preparing to sell a vacant listing this spring, contact our award winning team to help you maximize it’s overall presentation and marketability.
For more examples of interior decorating and home staging, visit www.pjstagingdecorating.com.
About the Author: Patti Stern, principal, interior decorator and professional stager of PJ & Company Staging and Interior Decorating, has been decorating and staging homes since 2005. She and her team provide turnkey, full service home staging and interior decorating to clients across Connecticut, New York and Massachusetts. Her company has received Houzz 2015, 2016 and 2017 Awards for Customer Service.
Patti has been featured in Connecticut Magazine, the Hartford Courant, Danbury News-Times and on NBC Connecticut and FOX TV. She is a regular contributor to the National Association of Realtor’s Blog, “Style, Staged and Sold.”
For more information, contact Patti Stern at 203-640-3762 or firstname.lastname@example.org