STYLED AND STAGED FOR UNIVERSAL APPEAL
Guest Contributor: Patti Stern, PJ & Company Staging and Interior Decorating
When it comes to presenting a home for sale, setting the stage to appeal to a variety of potential buyers, no matter what their style, is key. While it’s a given that most young buyers are attracted to move-in ready homes featuring the latest appliances and fixtures, when shopping online, those features are secondary to the overall look and feel of the home. Most important are photos that showcase a clean-lined, neutral backdrop styled with accents that pop and shine to engage the average buyer in any demographic. Ultimately, by using simple styling and strategic arrangements that enhance a property’s key features, buyers can emotionally connect and therefore make the home more memorable.
For this custom-built contemporary home featuring cream, taupe, and brown paint colors along with light wood floors throughout, we paired tone on tone accessories in soft beige and cream along with pops of gold and silver accents to enhance the unique architectural details.
For this elegant dining room framed with marble columns and a dark brown marble flooring inlay, we used a deep mahogany dining table styled with neutral greys and sparkling silver accents to really “wow” buyers looking to entertain guests in the space.
This master bedroom features gorgeous custom details such as crown molding and built-in window seats with cabinets that are desirable to buyers looking for comfort and style. Our staging team showcased those features by creating an inviting, spa-like setting without being overstated. The simple, crisp white bedding, graphic grey area rugs, beige chairs and soothing blue, green and silver accents maximize the universal appeal of the space.
For more examples of interior decorating and home staging, visit www.pjstagingdecorating.com.
AUTHOR: Patti Stern, principal, interior decorator and professional stager of PJ & Company Staging and Interior Decorating, has been decorating and staging homes since 2005. She and her team provide turnkey, full service home staging and interior decorating to clients across Connecticut, New York and Massachusetts. She also developed an award-winning staging program for luxury homebuilder, Toll Brothers. Her company has received Houzz 2015, 2016, 2017 and 2018 Awards for Customer Service.
Patti has been featured in Connecticut Magazine, the Hartford Courant, Danbury News-Times and on NBC Connecticut and FOX TV. She is a regular contributor to the National Association of Realtor’s Blog, “Style, Staged and Sold.”
For more information, contact Patti Stern at 203-640-3762 or firstname.lastname@example.org