Wallingford, CT – Berkshire Hathaway HomeServices New England and Westchester Properties and Doyle Auctioneers & Appraisers are pleased to announce the launch of Luxury Real Estate Auction Services. This exciting new capability combines Doyle’s fifty-plus years’ experience in the auction industry with one of the world’s most trusted brands, Berkshire Hathaway.
For the past ten years, Berkshire Hathaway HomeServices New England and Westchester Properties has partnered with Doyle to offer superior auction services for their seller’s personal property. This partnership has now expanded to include residential real estate auctions.
Auctions are the most efficient and effective method of presenting property to the broadest audience of buyers in the global marketplace. Buyers are attracted to the auction knowing that the property will be offered for competitive bids on a particular date. The dynamic nature of auctions is such that the property can sell in advance of, during or following the auction.
Doyle and the Berkshire Hathaway HomeServices’ Marketing Department will develop a strategic marketing plan for each home to be auctioned. This comprehensive campaign will be implemented across multiple platforms, ensuring that both the home and the upcoming auction receive the broadest exposure, nationally and internationally. The new program offers a choice of two auction formats: a live auction event and a timed online-only auction.
The live auction event can be held at the property, at a Berkshire Hathaway HomeServices office, at Doyle, or at another venue. A range of live bidding capabilities will be offered, ensuring that all interested buyers can conveniently participate in the auction.
The timed online-only auction will take place on Doyle.com for a designated period of time. Buyers can place their bids online in competition against one another until the bidding period closes.
Auction services take place in addition to Berkshire Hathaway HomeServices’ regular sales activities and marketing initiatives including listing syndication, advertising, open houses and tours of the property to interested parties. The sales agent will also collaborate on the vetting of bidders and conduct negotiations regarding contract and sale of the property on the day of the auction.
The new Luxury Real Estate Auction Services is available immediately to homeowners in Connecticut, and Westchester County, New York. For further information, contact your local Berkshire Hathaway HomeServices office or agent, or visit bhhsNEproperties.com.
For Immediate Release
For more information contact:
Melissa Sauer, Marketing Coordinator