Confidence in Real Estate Market Rises; Interest Rate Concerns Remain in Berkshire Hathaway HomeServices’ Latest Homeowner Sentiment Survey

Survey also finds that satisfaction with the U.S. economy increased across all age groups, and homebuyers report a surprising key factor in the home-buying process

Wallingford, CT (May 18, 2017) Optimism toward the U.S. economy and real estate market rose across all generations of current and prospective homeowners in Berkshire Hathaway HomeServices’ latest Homeowner Sentiment Survey released today by Berkshire Hathaway HomeServices New England, New York and Westchester Properties. However, rising interest rates continue to be a concern among prospective homeowners – Millennials in particular – who reported a sense of urgency to buy before mortgage rates rise further.

Overall, 62% of prospective homeowners and 61% of current homeowners said they are satisfied with the U.S. economy, with respondents from both groups overwhelmingly reporting that the general economic outlook is a critical factor impacting their real estate decisions. When looking at views toward the real estate market, 68% of prospective homeowners and 70% of current homeowners hold a favorable view, an increase of 5 percentage points and 4 points, respectively, from the last wave of the survey[1]. Nearly half of current homeowners cited lower interest rates as the top reason for their favorability toward the market; 43% of this group also pointed to the increased value of real estate as a factor driving favorability.

Respondents are also encouraged by accelerating home construction, with three out of four citing a rise in available homes created by new construction as a factor contributing to market momentum. Additionally, 75% of current and 83% prospective homeowners cited increased construction in urban centers, offering homeownership options close to places of employment, as a top factor.

“Optimism in the real estate market and economy are at levels we have not seen since we first began fielding this survey in 2015,” said Gino Blefari, president and CEO of Berkshire Hathaway HomeServices. “Mortgage rates remain near historic lows even with recent upticks, and we’re seeing rising wages, job growth and construction rates, which continue to make homeownership a compelling and realistic investment for many Americans.”

Interest Rates Remain Top Concern; Housing Inventory Still Tight

Optimism notwithstanding, uncertainties related to rising interest rates persist, especially among Millennials (defined in the survey as people ages 18-34). A full 68% of prospective Millennial homeowners said they feel a sense of urgency to buy a home as interest rates may continue rising, and one in five reported a desire to buy a home before mortgage rates increase. Moreover, 55% of this group also reported “feeling discouraged” about buying a home due to the prospects of rising rates.

[1] Statistics from last wave refer to data included in the sixth wave of Berkshire Hathaway HomeServices’ Homeowner Sentiment Survey, released in December 2016

“The sense of urgency expressed by Millennials shows they understand the advantages of locking in a low mortgage rate now,” Blefari said. “However, we also recognize rising interest rates can make the home-buying process feel challenging. It’s important to remember that interest rates and mortgage rates remain low by historical standards, and with guidance from a skilled real estate professional, prospective buyers can be empowered to find a home that meets their needs and financial objectives.”

A tight supply of available homes in many markets – particularly at lower and entry-level price points – presents another challenge for buyers. Builders this year are responding with more focus on lower-priced homes, according to builder-trade groups, which may serve as an important nudge to hesitant Millennials. In the survey, 70% of prospective homeowners said they are willing to wait – even with the likelihood of rising mortgage rates – to buy a home that suits their needs now. “Younger buyers are telling us they don’t necessarily want a traditional starter home you fix over time,” Blefari explained. “They want move-in ready without the hassles and hammers.”

“Buyers are active and looking for turn-key homes.  In one of our subdivisions, we have a waiting list for townhomes which will be complete by the end of the year.  The enthusiasm by buyers continues as interest rates are historically low and the job market is stable.  The Northeast has a high demand for entry level homes with lower inventory, creating a challenge to some buyers who are navigating the market.  Realtors are able to expedite the process with insight into the market conditions and available homes for sale.   Any potential seller should feel confident that a well-priced home in great condition is moving fast and should look to list before the school year ends,” said Candace Adams, President and CEO of Berkshire Hathaway HomeServices New England, New York and Westchester Properties.


Most Important Neighborhood Feature

Respondents made a surprising top choice for the most important neighborhood feature: friendly neighbors. Prospective homebuyers ranked “friendly neighbors” (50%) ahead of financial considerations such as the “accurate market value of a home” (39%) and “confidence that the home will be a good investment in the future” (37%). Other neighborhood characteristics valued by prospective homebuyers included walkability (45%) and a good school district (41%).

Large, walk-in closets topped the list of home amenities sought by current and prospective homeowners, ahead of patios/balconies and hardwood floors. Respondents cited energy-efficient appliances and smart-home features such as learning thermostats and automated lighting as the most important trends in home interior design.

“It will be interesting to see how rising consumer optimism plays out in the spring and summer home-buying buying seasons,” said Blefari. “All real estate is local — each market has its own characteristics and conditions. Contact your local real estate professional to learn how you may take advantage in the current environment.”


Full survey details are available upon request.

Homeowner Sentiment Survey.Fact Sheet.Wave 7.Final (1)

Berkshire Hathaway HomeServices Homeowner Sentiment Survey Methodology

Interviews with 2,521 respondents were conducted online by Edelman Intelligence in March 2017. Respondents captured were either current homeowners (individuals who currently own a home as a primary residence) or prospective homeowners (individuals who do not currently own a home and are likely to buy a home as their primary residence in the next six months). The margin of error is +/-2.18% for current homeowners and +/- 4.36% for prospective homeowners.


About Berkshire Hathaway HomeServices New England, New York and Westchester Properties

Berkshire Hathaway HomeServices New England, New York and Westchester Properties is a leading real estate brokerage firm with over 1,800 REALTORS® in Connecticut, Massachusetts, New York and Rhode Island. Selectively chosen by Berkshire Hathaway HomeServices and HomeServices of America; the global reach, financial strength and fresh brand make New England, New York and Westchester Properties the premiere real estate firm in the Northeast. Whether it be residential, commercial, corporate relocation, equestrian or waterfront living, our company and REALTORS® are local market experts committed to providing exceptional service to our clients. For more information, visit

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